Flyers and leaflets

These need to be clear, informative and unfussy, whether they are about your company or about a specific product or service. At the very least you want the receiver to read and keep them. Try to cram too much in and they will go straight into the bin along with the rest of the day’s junk mail.You only have a second or two to catch your reader!

Flyers and leaflets can be in any format from a single-page PDF attachment to a glossy, full-colour fold-out. Getting the words and the design right are equally important.