There is no secret formula! But just think how you feel when you’re on the receiving end. Do you know the writer? If you do you’ll give it a bit more time. If not (assuming you haven’t binned it unopened) you will read the heading and maybe glance at the first paragraph.
If you are not convinced by now the rest is almost certainly history. Mailshots do not have much time to win over the reader. We can work with you on your business letters to maximise your chances of getting a good return on your investment.
